Research Reels: Leisure - Quality test: menu and pricing analysis

There is a lot of noise in reported LFL sales figures. Our deep dive menu analysis adds insight into relative price positioning and volume growth – the key indicators of long-term success in this operationally geared sector. We’ve compared a sample of menus from 2019 against 2022 with some surprising findings on which operators have moved price or re-engineering menus the most. Our analysis also shows a wide variance between who’s gaining or losing volume momentum and hence where forecast risk lies. 

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