Strategy - FIFA World Cup Predictions 2026
Every four years, I write a note that has many more readers than anything else I publish. This is the note. It is our forecast for the FIFA World Cup, this year in Canada, the United States and Mexico. It has become a tradition among banks to make these forecasts to show that economists have a sense of humour (they don’t) and can actually forecast things that matter. They can’t. Or rather, most of them can’t. I developed a proprietary econometric model in 2014 to forecast the winner of the previous three World Cups and so far, my track record is 100% accurate. Clearly, nothing can go wrong in making another forecast.
As you might have guessed from the intro, this note is very much tongue in cheek and has absolutely nothing to do with investments – or has it?